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Message from Dave

From the Manager's Desk

Is Christian Radio Ministry Still Relevant?

Let’s ask that question in a different way, really reaching to the core: Is RADIO really relevant anymore? 

In 2017, Larry Miller, the Director for New York University’s Steinhardt Music Program, made waves for his claims that traditional radio is being crippled by streaming and current digital platforms.  He said the future of radio was bleak.  The logic SOUNDS sound, as radio has been around since the 1880’s…and we all probably know people who love their podcast flavor of the day.  In the wake, Miller’s blog set off a firestorm of statistics being thrown out by experts in the know.

Comparing the stats from 2 years ago, to the first quarter of this year, we see radio trends holding very steady.  Nielson Ratings found that for the first quarter of 2019,
92% of adults in the US, 18 years old on up, listen to the radio weekly.

That is right now…this year.  The Lund Report asserts those are also the same numbers from 30 years ago.  Compare that to TV, which is seeing a small decline at around 86%, or even Smartphone streaming currently at 50%, and satellite radio at 16%.  According to News Generation, right now 95% of Millennials are reached by radio, and for Gen X’ers 97%.  Baby Boomers in the US have the highest listenership, at 98%.

It is true that streaming use has increased by about 7% over the last year.  But traditional radio is giving no ground (the two appear almost complimentary); and experts believe radio will continue to have a big place in the foreseeable future.  The National Broadcasting Association says that 88% of Generation Z kids use the radio weekly already. Nielson adds that there seems to be a correlation between teens aging into their 20’s with increased radio use…employment being a key factor.

Hence, we not-so-surprisingly believe the delivery method of radio is still perhaps one of the most effective forms of media, and is thought to continue to be so in the future.  Combine that with what we broadcast…God’s Word (which is relevant for all generations), and we believe we have a powerful tool for the ministry of the Gospel and growth in Christ in our day and age. 

A former KJOL listener who had moved from the Western Slope to Tennessee, recently messaged us on Facebook, saying that after listening to other stations in their area, they couldn’t find a comparison, so now they use the KJOL App.
We see this as a win-win for radio ministry.  As that old time radio continues to reach a powerful 242 million Americans each week, we are excited about how streaming enhances and supports radio ministry. Both have a great potential for reaching lives with the Good News of Christ.
Please continue to pray for KJOL, for effective delivery and hearts prepared for the Truth from the Word of Life. 

God bless.

Dave Andrews-Dave Andrews
Station Manager
KJOL Radio/United Ministries

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